What is Branding? Plus 3 More Truths You Can’t Afford to Ignore

Notebook With Brand Logo Creative Design Ideas

Have you ever heard of buzzwords like “Branding” or “Brand Authority” get tossed around? Some talk about them like they are a wonder cure for many marketing problems and others roll their eyes at these Mad Men-esque, empty, cliché marketing terms. Well I’m here to tell you that it’s…neither! Let me explain, a branding strategy […]