What is Branding? Plus 3 More Truths You Can’t Afford to Ignore

Have you ever heard of buzzwords like โBrandingโ or โBrand Authorityโ get tossed around? Some talk about them like they are a wonder cure for many marketing problems and others roll their eyes at these Mad Men-esque, empty, clichรฉ marketing terms. Well Iโm here to tell you that itโs…neither! Let me explain, a branding strategy […]