What is Branding? Plus 3 More Truths You Can’t Afford to Ignore

Have you ever heard of buzzwords like “Branding” or “Brand Authority” get tossed around? Some talk about them like they are a wonder cure for many marketing problems and others roll their eyes at these Mad Men-esque, empty, cliché marketing terms. Well I’m here to tell you that it’s…neither! Let me explain, a branding strategy […]