Content Marketing
Our in-house team will produce relevant content to engage your audience, increase brand awareness, build trust, and influence their purchasing decisions.
Stop wasting time on mediocre marketing.
You shouldn't settle for mediocre content marketing efforts that always seem to fail.
- We don't have the time to plan, create, and publish content.
- Our expectations for content marketing are unrealistic.
- Our content plan lacks the right measurable goals we can track.
- We don't have a documented content marketing strategy.
- We're creating content but struggle to promote it well.
- We can't figure out how to write for the right audience.
- Our content is inconsistent and lacks quality.
- Our content always seems to be bad or boring.
- We're in a difficult niche for content marketing to really work.
Content that builds authority and trust.
Our team will audit, create, or refine content to help you establish authority through continuous engagement. Our content strategies grab the attention of your audience with every interaction, engage your customers throughout their journey, and drive conversion.
Content that goes beyond the top of your funnel.
Content that's created to be the voice of your brand.
Content with high impact that delivers more visibility.
Investing in a high-impact content marketing plan will:
- Deliver more visibility.
- Enhance your online presence.
- Increase website traffic.
- Achieve and exceed your goals.
Why is content marketing important?
Businesses that implement a consistent content marketing plan get results.
Content is King.
More website traffic.
More conversions.
More leads.
More cost effective.
Predictable and Profitable Growth
Our 90-Day Growth
Accelerator Program.
Transform your marketing, your business, and your life as you get serious about the growth of your business.
Get answers to your content marketing questions.
Frequently Asked Questions
What types of content marketing assets are you able to create?
Great question. Here's a list of the assets we have the most experience with. If you don't see an asset on the list, please be sure to ask us about it when you reach out.
- Short and Long-form Content
- Microsites
- Landing Pages
- Product Reviews
- Micrographics
- Infographics
- Online Guides
- Website & Social Engagement Videos
- Animated Explainer Videos
- Whiteboard Videos
- Slideshares
- Motion Graphics
- Survey, Quizzes, and Polls
How can you measure the results of content marketing?
When you invest in a content marketing strategy, it’s essential to track the results and determine your return on investment (ROI).
As a general rule, your goals determine the metrics you’ll track as you assess results.
For example, if you want to increase brand awareness, you might track website traffic, bounce rate, or social shares. If you want to generate leads, you’ll track the number of leads, conversion rates, and average time to close.
How much content do you recommend publishing each month?
First and foremost, consistency is the key, whether it's every week or every other week.
Most small businesses blog weekly. The volume of content, blogs, articles, infographics, etc published varies for each business. The purpose of content marketing is to increase awareness, engagement, and website traffic.
Therefore, the more content you create, the more opportunities you have to do this. Some small businesses create content daily, while others send weekly or monthly emails.
We will work with you to craft a custom publishing schedule and editorial calendar that works for you.
What types of businesses can benefit from content marketing?
Small and large businesses in virtually every industry use content marketing to their advantage. From major consumer brands and retail stores to tech companies and service-oriented businesses, content marketing can help you reach out to your target audience.
We've developed successful content marketing strategies and campaigns for both business-to-consumer (B2C) and business-to-business (B2B) companies. The techniques and goals vary between B2B and B2C companies, but that doesn’t make content marketing any less effective.
What’s the most common mistake companies make with DIY content marketing?
Businesses call on us all the time looking for help with their content marketing efforts.
9 out of 10 times, they've not seen success on their own. And, 9 out of 10 times, the biggest mistake they made was jumping all in without a clear and detailed strategy and content plan.
Like any type of marketing, you need a plan to get the results you want from content marketing. Launching a blog and producing posts regularly may never help you achieve your objectives if you don’t know what you want to accomplish or how to get there.
To develop an effective content marketing strategy, you’ll need to understand who your target audience is, what kinds of content they want, and how your brand can offer the greatest value to your audience. Many businesses opt to create buyer personas so they can get to know their target audience and design content that’s sure to resonate.
Can content marketing generate leads for my brand or business?
Absolutely. With the right strategy in place, you can use content marketing to generate a consistent and steady stream of new leads for your business. While most brands offer content like blog posts, articles, and videos free of charge, they also create high-level content, such as white papers, case studies, and eBooks to serve as lead magnets. Then they require readers to opt in to a mailing list before gaining access to the high-level content.
Once you’ve gained permission to email interested customers, you can introduce your leads to your sales funnel. As your leads discover and engage with your other content marketing efforts, they may convert from potential to current customers.
