At a time when consumers can buy anything from anywhere, having an unforgettable brand is more important than ever.
A uniquely tailored approach.
Goal-focused approach to Branding Strategy
For every client, we use a uniquely tailored approach. Depending on your goals, we provide strategy and solutions for:
Build an unforgettable brand.
A clear brand identity is the foundation of all marketing and communication efforts.
Customers Expect More from Brands.
Today, rather than engage their customers transactionally, brands must clearly convey their purpose and promise in order to win. The strongest brands share a clear identity with their consumers and reinforce that identity through a connected set of experiences.
Our brand strategy approach.
Brand Strategy Review
Extend your brand presence.
Brand Messaging Framework
An informed brand strategy plan.
Branding Strategy Toolkit
Answers about our brand Strategy services
Frequently Asked Questions
What are the primary components of a successful brand?
Planning and Preparation
Planning is crucial – it gives you the ability to capitalize when an opportunity presents itself. If you are not ready for opportunity, your brand generally won’t reach its maximum potential.
Assessment and Monitoring
To prepare for and find new opportunities, assess your company’s strengths and areas for improvement with quarterly or annual surveys with your employees and customers. These recurring surveys will help you measure if impressions are changing over time. You can also conduct an audit of social and news media mentions to keep track of how and where you company is being talked about. For even more insight into what matters to your customers, consider monitoring for mentions of your competitors, too.
Methods for Addressing Feedback
Be open and receptive to customer feedback and concerns. Manage negative interactions if they occur. You can’t hide from your issues, so don’t ignore them. Complaints give you a chance to fix your brand – otherwise, it suffers in silence. Acknowledge issues, and fix what you can.
Consistency and Commitment
Consistency in tone, messaging, design and delivery are important as well. Good brands do what they say and deliver on their promises. The level of consistency you offer to your customers can help build trust and strengthen relationships.
Why is it important to develop our brand?
How can I develop a brand on a small budget?
Deciding on your values or what makes you special need not cost anything. However, communicating your brand message and style will inevitably require a budget commitment. The key areas you could budget for are:
- The development of a strapline or mission statement that succinctly conveys your message.
- Design needs, such as a website, a logo, business stationery and product packaging.
- Advertising and promotional materials that convey and support the brand promise.
- Staff training to make sure your employees understand your brand values and business goal
What is a brand messaging framework or branding toolkit?
A messaging framework is a structured and documented representation of your brand’s messaging elements.
A strong messaging framework is easy to understand and clearly differentiates your company from the competition.
At the very minimum, your brand messaging framework should include your business value proposition, target personas, differentiators, and a primary brand script.
Think of your messaging framework as a foundation for building your business and all of its related functions from marketing, communications, advertising, sales, business development, public relations, customer service, and more. Multiple teams and people can benefit from using one shared messaging framework.