Branding Strategy

At a time when consumers can buy anything from anywhere, having an unforgettable brand is more important than ever.

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A uniquely tailored approach.

Goal-focused approach to Branding Strategy

For every client, we use a uniquely tailored approach. Depending on your goals, we provide strategy and solutions for:
Build an unforgettable brand.

A clear brand identity is the foundation of all marketing and communication efforts.​

Customer Expectations.

Customers Expect More from Brands.

Today, rather than engage their customers transactionally, brands must clearly convey their purpose and promise in order to win. The strongest brands share a clear identity with their consumers and reinforce that identity through a connected set of experiences.

Our brand strategy approach.

Brand Strategy Review

We approach branding by first conducting a Brand Review Meeting where our strategists learn about your brand and begin working to create a script that communicates the purpose, position, and personality of your organization.
Extend your brand presence.

Brand Messaging Framework

For ambitious brands, we can extend your brand strategy framework to also include persona specific brand scripts, product specific brand scripts, copywriting, and messaging guidelines that simplify and clarify all aspects of a brand.
An informed brand strategy plan.

Branding Strategy Toolkit

For every engagement, we execute from a toolkit of brand strategy tools that include:
This work is eventually distilled into actionable marketing and communication plans that eliminate the need for future discovery and directly inform integrated marketing initiatives.
Answers about our brand Strategy services

Frequently Asked Questions

What are the primary components of a successful brand?

Planning and Preparation

Planning is crucial – it gives you the ability to capitalize when an opportunity presents itself. If you are not ready for opportunity, your brand generally won’t reach its maximum potential.

Assessment and Monitoring

To prepare for and find new opportunities, assess your company’s strengths and areas for improvement with quarterly or annual surveys with your employees and customers. These recurring surveys will help you measure if impressions are changing over time. You can also conduct an audit of social and news media mentions to keep track of how and where you company is being talked about. For even more insight into what matters to your customers, consider monitoring for mentions of your competitors, too.

Methods for Addressing Feedback

Be open and receptive to customer feedback and concerns. Manage negative interactions if they occur. You can’t hide from your issues, so don’t ignore them. Complaints give you a chance to fix your brand – otherwise, it suffers in silence. Acknowledge issues, and fix what you can.

Consistency and Commitment

Consistency in tone, messaging, design and delivery are important as well. Good brands do what they say and deliver on their promises. The level of consistency you offer to your customers can help build trust and strengthen relationships.

Why is it important to develop our brand?

A strong brand helps to sell your message and benefits for you. As long as any new products and services you introduce are up to the standard of your existing offerings, it becomes a great deal easier to launch new branded lines. The brand is your ambassador and advocate, attracting customers and reassuring them. At the same time, it will help to bring in a flow of new customers.

How can I develop a brand on a small budget?

Deciding on your values or what makes you special need not cost anything. However, communicating your brand message and style will inevitably require a budget commitment. The key areas you could budget for are:

  • The development of a strapline or mission statement that succinctly conveys your message.
  • Design needs, such as a website, a logo, business stationery and product packaging.
  • Advertising and promotional materials that convey and support the brand promise.
  • Staff training to make sure your employees understand your brand values and business goal

What is a brand messaging framework or branding toolkit?

A messaging framework is a structured and documented representation of your brand’s messaging elements.

A strong messaging framework is easy to understand and clearly differentiates your company from the competition.

At the very minimum, your brand messaging framework should include your business value proposition, target personas, differentiators, and a primary brand script.

Think of your messaging framework as a foundation for building your business and all of its related functions from marketing, communications, advertising, sales, business development, public relations, customer service, and more. Multiple teams and people can benefit from using one shared messaging framework.

Why is brand messaging important?

Brand messaging refers to the underlying value proposition conveyed and language used in your content. It's what makes buyers relate to your brand by inspiring them, persuading them, motivating them, and ultimately making them want to choose your product or service.

What is messaging tone of voice?

Your brand’s voice must always be a clear representation of its character and personality. Is your brand serious or quirky? While it’s completely okay to maintain a more serious tone with your brand messaging, remember to present yourself as human and approachable. The language you use in your messaging plays a major role in setting up the tone for your brand.

Projects