The Coronavirus Marketing Playbook to Keep Your Business Growing
The global pandemic known as COVID-19 is affecting almost every part of life all over the world. As the global economy reels from the impact of this disease, businesses are shifting strategies, hoarding assets and preparing for the worst. But the reality is that businesses can still thrive in downtimes if they’ll be wise about […]
Three Ways to Use Social Media for Marketing Research
There is a lot that can be done with social media these days, and in some ways, it makes marketing research easier. It’s crucial that marketers learn more about their audience as quickly as possible. The following article will look at some of the ways you can use social media to your advantage during market […]
Long-Tail Keywords: What They Are and How They Can Get You Tons of Traffic
Usually, when SEOs think of success they picture their pages ranking high on a short-tail keyword query. However, although beating millions of other pages to the top of a Search Engine Result Query (SERP) is an incredible (and let’s face it: unlikely) accomplishment indeed, it’s often not as valuable at it seems.Short-tail keywords aren’t just […]
What is Branding? Plus 3 More Truths You Can’t Afford to Ignore
Have you ever heard of buzzwords like “Branding” or “Brand Authority” get tossed around? Some talk about them like they are a wonder cure for many marketing problems and others roll their eyes at these Mad Men-esque, empty, cliché marketing terms. Well I’m here to tell you that it’s…neither! Let me explain, a branding strategy […]
The Ultimate Content Marketing Strategies To Boost Traffic And Sales
Content marketing is one of the most impactful marketing forms today. Not only is it effective at bringing people to your business, but it’s also inexpensive and can even be done yourself. However, you need to ensure you’re using it effectively. If you’re using content marketing to boost sales and revenue, then your content marketing […]
7 Customer Retention Strategies that Will Boost Revenue Today
If you’re NOT currently investing (and I don’t mean investing money) in your customer’s experience or customer retention, then you need to stop what you’re doing and read further. Imagine being able to decrease your customer acquisition cost WHILE ALSO increasing the sales to returning customers by 3X to 4X every year. Today, developing loyalty […]
Law Firm: Local SEO Success
Prior to Our SEO Services Coming to us in May of 2017 this local law firm had a small amount of online presence. Their desire and goal was to increase their search engine rankings organically, generate more traffic to their website, and therefore increase their client base. At the time we began managing their SEO […]
Dark Social: Why 80% of Your Social Results are Missing and How to Find Them
By Patrick Liddy | 13 min read Sometimes even the most basic concepts can elude us, the ‘marketing experts’. Up until recently, I thought I understood how social sharing worked. I was supremely confident in my ability to analyze social sharing stats in Google Analytics. But I was wrong! Very wrong in fact. The reality is that […]
10 Shocking Stats You Need to Know About Online Reviews
Are you a business owner or the person responsible for managing your companies online reviews and reputation? Half of all small businesses are ignoring their online reputation and reviews on sites such as Google, Yelp, Facebook, just to name a few. However, for the half that is paying attention, they still have no grasp of […]
