Content Creation

Content Planning

We'll begin with building out a timeline, production schedule, and implementing any processes unique for your business.

We'll also create an editorial calendar or content calendar that provides both your team and ours to have visibility and track progress and deadlines.

Your projects content calendar will also provide the phases of each piece of content we'll be creating such as: topic pitching, topic approval, copywriting, editing, proofreading, publishing, distribution, etc.

Once the plan of action has been communicated and approved, we'll begin working.

Throughout the whole process, we will ensure everyone has visibility into everything going on at all times. In addition, we will schedule bi-monthly meeting to prevent any confusion, disruptions, or miscommunication.

Detailed Research

Whether we're producing SEO-driven blog content, infographics, or social media posts, detailed research will help us lay a foundation for your digital content creation ideas around what’s actually relevant to your potential customers right now as well as in your industry.

This research which will be very insightful, provide guidance, and inform the decisions we make together throughout the rest of this process - from ideation to optimizing.

During this phase in the content creation process, we'll conduct the following research:

• Your customer personas and customer journey.
• SEO research such as keywords, search volume, user intent, etc. to optimize your content for search engines such as Google.
• Trending topics that are popular among your target audience.
• Industry specific publications and competitors to see what they're talking about and how you could best fit into the conversation.

Topic and Content Ideation

Once we completed the research, we'll take what we've learned begin to brainstorm specific topics and content ideas that will work best for your brand and content strategy.

Each content idea will be rooted in what we’ve learned up to this point: your marketing goals, your target audience’s needs, your keyword research and more.

Together, we will produce a list of ideas that we know have been thoroughly researched and that you're excited to move forward on.

Creating the Content

Now, we're ready to bring your creative ideas to life.

We’ll start creating content that’s driven by the relevant research we conducted, the ideas we listed out, and the editorial plan we created at the beginning of the process.

As we begin producing any written or visual content we always utilize these best practices:

• The clients goals and research inform decisions.
• Strengthen the clients brand and expertise first and use evidence from other trustworthy sources second.
• Provide value to the clients potential customers that is inspiring and engages them in our clients products and services.
• Our client must approve content before publishing.

Publishing Content

Once the digital content we've created is approved and ready to go — it's time to publish!

We offer many different methods of publishing your content. Some of our client will have us publish directly for them while others prefer to publish their content on their own. Either way, we can provide the deliverables to you through our dedicated client portal, Dropbox, or Google Drive.

Across each piece of content we produce, we'll ensure your content is easy to find across your digital channels.

If you choose to publish the content on your own, we'll also create a publishing plan that will walk you through the necessary steps to get most out of your planned content such as:

• Maintaining content structure for SEO purposes.
• Properly formatting items such as hyperlinks, bulleted lists and subheadings.
• Using meta descriptions and title tags.
• Captions and alt text for any images you’re using.
  Categories and tags if you're using a CMS.
• Publishing your content immediately or scheduling it to go live at a later date.
• Tagging and assigning a geographic location when publishing on social media platforms such as Facebook and Instagram.
• Using effective cover art on social media.

Promoting Your Content

Now that your content is live, we will begin working with you to get your content promoted across the right channels.

Ultimately, the goal is to take advantage of outlets that support visibility, shareability and engagement.

Why does this matter?

Unless you spread the word about your new infographic or insightful article, how will anyone know it exists?

There are a lot of ways we can distribute content:

• Share it across your social media profiles.
• Incorporating it into your email campaigns.
• Pushing it through content discovery channels.
• Google My Business posts.
• SEO practices such as backlinking.

Optimize Existing Content

As time goes by, content on your will age and there will be opportunities to refresh existing content.

Sometimes, the topics might get outdated and the optimization strategies may no longer work as the digital content ecosystem evolves.

At that time, we can repurpose your past content to make it more relevant, useful and actionable to your target audience — and to boost its search performance.

We begin this process by auditing your content to identify the best opportunities.

From there, we would conduct a fresh round of keyword research and weave any new and relevant keywords into the copy.

Based on the type of content we're looking at, there are many other things we can do to optimize content for our clients.