Content Creation

We create content that converts. Every asset is aligned with your goals, connects directly with your audience, and nurtures trust in your brand.

Content creation to drive revenue

Struggling to create content that can grow your business?

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Yearly growth in website traffic for brands that consistently create fresh content.

Consistent content drives organic traffic to your website. This content allows you to provide value to potential customers in advance. Adding value in advance creates a connection between your business and potential customers. And that new connection allows you to nurture conversations and build trust.

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Types of Content We Create:

Blog Posts

Authority Resources

Long-Form Content

Micro-content

Infographics

Optimized Press Releases

Social Media Graphics

Videography

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Content Creation is key to growth

What can effective content creation do for your business?

Content creation is the key to helping your business flourish online. When you create content, you drive more traffic to your business. This helps you reach more qualified leads. These qualified leads – when nurtured – convert at a much higher rate.

Simply put, content creation can get your marketing headed in the right direction.

Content should be your first priority.

Making content creation a top priority can quickly get your marketing headed in the right direction.

Effective content marketing takes time to develop and requires ongoing planning and attention. This is why most growing business turn to content specialists that understand what it means to grow a business.

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content creation and content marketing on google search brand awareness

Content builds awareness and trust.

Content creation is the best tool for building awareness long term. Creating helpful content that search engines consider relevant results in higher search engine rankings. 

The more terms (keywords) you shows up for increases your brand awareness that much more.

As users become aware and engage with your content, they’ll spend more time reading your content, and become more familiar with your brand.

Content increases website traffic.

With us as your content marketing team, you’ll see increases in your website traffic and get a healthy balance of content types that you can share with your potential customers.

Imagine a chef who only shared one recipe with their audience. That one recipe won’t be of interest to everyone. If this chef published multiple recipes, they would reach more people with different tastes and interests.

The same is true with content you create. Publishing content on different topics related to your business will significantly increase the amount of traffic you’re driving to your business.

consistent content creation increases website traffic
content creation will increase the quality of leads to your website

Content increases the quality of leads from your website.

Content creation helps you reach more people interested in your business. When you create content, you focus on industry-related topics that appeal to your target audience.

That industry-related content helps you connect with users who are interested in what you have to offer — so you can rest assured that you’re attracting qualified leads to your site.

Content naturally increases revenue.

Since you’re attracting more qualified leads, you’ll see a higher rate of conversions. In fact, content marketing doubles website conversion rates.

Some people may not convert right away, they will get familiar with your brand after reading your content and explore your site. When it’s time to purchase, they’ll remember you and the helpful content you shared. This will lead them to feel comfortable choosing your business down the line, or when they need your products or services.

content marketing increases your revenue
How we create content for clients.

Our Content Creation Process

  • Planning
  • Research
  • Ideation
  • Creation
  • Publish
  • Promote
  • Optimize

Content Planning

We'll begin with building out a timeline, production schedule, and implementing any processes unique for your business.

We'll also create an editorial calendar or content calendar that provides both your team and ours to have visibility and track progress and deadlines.

Your projects content calendar will also provide the phases of each piece of content we'll be creating such as: topic pitching, topic approval, copywriting, editing, proofreading, publishing, distribution, etc.

Once the plan of action has been communicated and approved, we'll begin working.

Throughout the whole process, we will ensure everyone has visibility into everything going on at all times. In addition, we will schedule bi-monthly meeting to prevent any confusion, disruptions, or miscommunication.

Detailed Research

Whether we're producing SEO-driven blog content, infographics, or social media posts, detailed research will help us lay a foundation for your digital content creation ideas around what’s actually relevant to your potential customers right now as well as in your industry.

This research which will be very insightful, provide guidance, and inform the decisions we make together throughout the rest of this process - from ideation to optimizing.

During this phase in the content creation process, we'll conduct the following research:

  • Your customer personas and customer journey.
  • SEO research such as keywords, search volume, user intent, etc. to optimize your content for search engines such as Google.
  • Trending topics that are popular among your target audience.
  • Industry specific publications and competitors to see what they're talking about and how you could best fit into the conversation.

Topic and Content Ideation

Once we completed the research, we'll take what we've learned begin to brainstorm specific topics and content ideas that will work best for your brand and content strategy.

Each content idea will be rooted in what we’ve learned up to this point: your marketing goals, your target audience’s needs, your keyword research and more.

Together, we will produce a list of ideas that we know have been thoroughly researched and that you're excited to move forward on.

Creating the Content

Now, we're ready to bring your creative ideas to life.

We’ll start creating content that’s driven by the relevant research we conducted, the ideas we listed out, and the editorial plan we created at the beginning of the process.

As we begin producing any written or visual content we always utilize these best practices:

  • The clients goals and research inform decisions.
  • Strengthen the clients brand and expertise first and use evidence from other trustworthy sources second.
  • Provide value to the clients potential customers that is inspiring and engages them in our clients products and services.
  • Our client must approve content before publishing.

Publishing Content

Once the digital content we've created is approved and ready to go — it's time to publish!

We offer many different methods of publishing your content. Some of our client will have us publish directly for them while others prefer to publish their content on their own. Either way, we can provide the deliverables to you through our dedicated client portal, Dropbox, or Google Drive.

Across each piece of content we produce, we'll ensure your content is easy to find across your digital channels.

If you choose to publish the content on your own, we'll also create a publishing plan that will walk you through the necessary steps to get most out of your planned content such as:

  • Maintaining content structure for SEO purposes.
  • Properly formatting items such as hyperlinks, bulleted lists and subheadings.
  • Using meta descriptions and title tags.
  • Captions and alt text for any images you’re using.
    Categories and tags if you're using a CMS.
  • Publishing your content immediately or scheduling it to go live at a later date.
  • Tagging and assigning a geographic location when publishing on social media platforms such as Facebook and Instagram.
  • Using effective cover art on social media.

Promoting Your Content

Now that your content is live, we will begin working with you to get your content promoted across the right channels.

Ultimately, the goal is to take advantage of outlets that support visibility, shareability and engagement.

Why does this matter?

Unless you spread the word about your new infographic or insightful article, how will anyone know it exists?

There are a lot of ways we can distribute content:

  • Share it across your social media profiles.
  • Incorporating it into your email campaigns.
  • Pushing it through content discovery channels.
  • Google My Business posts.
  • SEO practices such as backlinking.

Optimize Existing Content

As time goes by, content on your will age and there will be opportunities to refresh existing content.

Sometimes, the topics might get outdated and the optimization strategies may no longer work as the digital content ecosystem evolves.

At that time, we can repurpose your past content to make it more relevant, useful and actionable to your target audience — and to boost its search performance.

We begin this process by auditing your content to identify the best opportunities.

From there, we would conduct a fresh round of keyword research and weave any new and relevant keywords into the copy.

Based on the type of content we're looking at, there are many other things we can do to optimize content for our clients.

Answers about our content creation services.

Frequently Asked Questions

What are the primary components of a successful brand?

Planning and Preparation

Planning is crucial – it gives you the ability to capitalize when an opportunity presents itself. If you are not ready for opportunity, your brand generally won’t reach its maximum potential.

Assessment and Monitoring

To prepare for and find new opportunities, assess your company’s strengths and areas for improvement with quarterly or annual surveys with your employees and customers. These recurring surveys will help you measure if impressions are changing over time. You can also conduct an audit of social and news media mentions to keep track of how and where you company is being talked about. For even more insight into what matters to your customers, consider monitoring for mentions of your competitors, too.

Methods for Addressing Feedback

Be open and receptive to customer feedback and concerns. Manage negative interactions if they occur. You can’t hide from your issues, so don’t ignore them. Complaints give you a chance to fix your brand – otherwise, it suffers in silence. Acknowledge issues, and fix what you can.

Consistency and Commitment

Consistency in tone, messaging, design and delivery are important as well. Good brands do what they say and deliver on their promises. The level of consistency you offer to your customers can help build trust and strengthen relationships.

Why is it important to develop our brand?

A strong brand helps to sell your message and benefits for you. As long as any new products and services you introduce are up to the standard of your existing offerings, it becomes a great deal easier to launch new branded lines. The brand is your ambassador and advocate, attracting customers and reassuring them. At the same time, it will help to bring in a flow of new customers.

How can I develop a brand on a small budget?

Deciding on your values or what makes you special need not cost anything. However, communicating your brand message and style will inevitably require a budget commitment. The key areas you could budget for are:

  • The development of a strapline or mission statement that succinctly conveys your message.
  • Design needs, such as a website, a logo, business stationery and product packaging.
  • Advertising and promotional materials that convey and support the brand promise.
  • Staff training to make sure your employees understand your brand values and business goal

Weekly Updates with New Element

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What are the primary components of a successful brand?

Planning and Preparation

Planning is crucial – it gives you the ability to capitalize when an opportunity presents itself. If you are not ready for opportunity, your brand generally won’t reach its maximum potential.

Assessment and Monitoring

To prepare for and find new opportunities, assess your company’s strengths and areas for improvement with quarterly or annual surveys with your employees and customers. These recurring surveys will help you measure if impressions are changing over time. You can also conduct an audit of social and news media mentions to keep track of how and where you company is being talked about. For even more insight into what matters to your customers, consider monitoring for mentions of your competitors, too.

Methods for Addressing Feedback

Be open and receptive to customer feedback and concerns. Manage negative interactions if they occur. You can’t hide from your issues, so don’t ignore them. Complaints give you a chance to fix your brand – otherwise, it suffers in silence. Acknowledge issues, and fix what you can.

Consistency and Commitment

Consistency in tone, messaging, design and delivery are important as well. Good brands do what they say and deliver on their promises. The level of consistency you offer to your customers can help build trust and strengthen relationships.

Why is it important to develop our brand?

A strong brand helps to sell your message and benefits for you. As long as any new products and services you introduce are up to the standard of your existing offerings, it becomes a great deal easier to launch new branded lines. The brand is your ambassador and advocate, attracting customers and reassuring them. At the same time, it will help to bring in a flow of new customers.

How can I develop a brand on a small budget?

Deciding on your values or what makes you special need not cost anything. However, communicating your brand message and style will inevitably require a budget commitment. The key areas you could budget for are:

  • The development of a strapline or mission statement that succinctly conveys your message.
  • Design needs, such as a website, a logo, business stationery and product packaging.
  • Advertising and promotional materials that convey and support the brand promise.
  • Staff training to make sure your employees understand your brand values and business goal

Projects