Brand Messaging

Brand messaging is the art of using the right words to communicate who you are, what you stand for, and how you can help your customers.

Communicate a clear and unified message.

Your team shouldn't be scattered and confused.

Be clear and be heard.

Our brand messaging services.

It’s not easy creating effective messaging. There’s a delicate balance between consistency and pushy, yet with enough alternate phrasing to keep it fresh and inspiring.

Messaging Framework

Brand Naming

Value Proposition

Storytelling

Audience Brand Scripts​

Marketing Messages​

Sales Copywriting

Pitch Decks

Corporate Narratives

Real Results from Our Brand Messaging Clients

A unified brand messaging framework leaves a lasting impression with your customers.

22x

more memorable when businesses have a clear & relatable message.

23%

average revenue increase for brands with consistent messaging.

64%

of consumers say shared values are the primary reason they connect with a brand.

bring new life to your business.

Just a few of the benefits.

Connect with the audiences that mean the most to you. Craft messages that will resonate with potential customers.
Your Customer is the Hero.

Know your audience.

Without skipping a beat, most of you will say “absolutely” – but let’s dig a bit deeper before you answer.

Sure, you can rattle off some demographic information: where they live, a loose age range, their gender, maybe the life stage they’re in.

What about their interests, behaviors, and lifestyle? How they engage with brands, as well as other consumers, on social and digital channels? How your brand fits into that lifestyle, and what they expect from their relationship with you? So, do you really know your audience?

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Customer-Centric Messaging

Articulate what you stand for and how you can help.

Ambitious brands fearlessly articulate what they stand for and how they can help. Their customers know who they are, why they are valuable, and what to expect from them.

Customer-focused messages and consistent experiences establish the trust that keeps your clients, members and partners coming back.

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Your Brand Story

Be authentic and tell your story.

You need a brand story that authentically communicates your brand value and helps your audiences see themselves in the story. You need to empower the people who already believe in your brand’s value to echo that story.

Your Brand Messaging Deliverables.

What Will You Receive?

You’ll receive a 30+ page brand messaging framework that includes persona specific strategies implementation plans PLUS:
  • Persona development profile cards.
  • A clear value proposition.
  • Increase team unity and alignment.
  • A clear story everyone can tell
  • Brand scripts for your website.
  • Carefully crafted brand promises.
  • A simple, repeatable framework.
  • Resolve years of indecision.
  • Action items that bring the biggest return.
  • Increase brand authority and trust.
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Your brand is your business.

Every part of your organization impacts your brand and the perceptions of potential customers as well as your existing ones.

Each experience your members, clients, and employees have with your organization, and every decision you make for the future contributes to how your audiences and stakeholders perceive your brand today.

Content Naturally Increases Revenue.

Content creation helps you increase your business’s revenue. Since you’re attracting more qualified leads, you’re more likely to earn conversions for your business. In fact, content marketing doubles website conversion rates.

While people may not convert right away, they will get familiar with your brand after reading your content and exploring your site. When it comes time to convert, they will remember your business and the helpful information you shared, which will lead them to feel comfortable choosing your business down the line, or when they need your products or services.

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Answers about our brand messaging services

Frequently Asked Questions

What is brand messaging?

In short, brand messaging is the art of using the right words to communicate who you are, what you stand for, and how you can help your customers.​

In a perfect world, you'd be able to sit down - one on one - with each potential customer and explain why they should do business with you.

Unfortunately, customers make split-second gut decisions about whether you’re worth their money. Your products and services might speak for themselves, but clear, strong messaging is a surefire way to get them into the hands (and minds) of your customers.

Your brand strategy will determine exactly what you want to communicate.

Why is it important to develop our brand?

A strong brand helps to sell your message and benefits for you. As long as any new products and services you introduce are up to the standard of your existing offerings, it becomes a great deal easier to launch new branded lines. The brand is your ambassador and advocate, attracting customers and reassuring them. At the same time, it will help to bring in a flow of new customers.

How can I develop a brand on a small budget?

Deciding on your values or what makes you special need not cost anything. However, communicating your brand message and style will inevitably require a budget commitment. The key areas you could budget for are:

  • The development of a strapline or mission statement that succinctly conveys your message.
  • Design needs, such as a website, a logo, business stationery and product packaging.
  • Advertising and promotional materials that convey and support the brand promise.
  • Staff training to make sure your employees understand your brand values and business goal

What is a brand messaging framework?

A messaging framework is a structured and documented representation of your brand’s messaging elements.

A strong messaging framework is easy to understand and clearly differentiates your company from the competition.

At the very minimum, your brand messaging framework should include your business value proposition, target personas, differentiators, and a primary brand script.

Think of your messaging framework as a foundation for building your business and all of its related functions from marketing, communications, advertising, sales, business development, public relations, customer service, and more. Multiple teams and people can benefit from using one shared messaging framework.

Why is brand messaging important?

Brand messaging refers to the underlying value proposition conveyed and language used in your content. It's what makes buyers relate to your brand by inspiring them, persuading them, motivating them, and ultimately making them want to choose your product or service.

What is messaging tone of voice?

Your brand’s voice must always be a clear representation of its character and personality. Is your brand serious or quirky? While it’s completely okay to maintain a more serious tone with your brand messaging, remember to present yourself as human and approachable. The language you use in your messaging plays a major role in setting up the tone for your brand.

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