Three Ways to Use Social Media for Marketing Research

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There is a lot that can be done with social media these days, and in some ways, it makes marketing research easier. It’s crucial that marketers learn more about their audience as quickly as possible. The following article will look at some of the ways you can use social media to your advantage during market […]

Dark Social: Why 80% of Your Social Results are Missing and How to Find Them

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  By Patrick Liddy | 13 min read Sometimes even the most basic concepts can elude us, the ‘marketing experts’. Up until recently, I thought I understood how social sharing worked. I was supremely confident in my ability to analyze social sharing stats in Google Analytics. But I was wrong! Very wrong in fact. The reality is that […]

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